After initiating wildly successful Instagram campaigns for The Modern Art Museum of Fort Worth and The Amon Carter Museum of American Art, Fort Worth photographer Olaf Growald is now pointing his camera lenses toward Bass Performance Hall.
On Saturday, Growald and a team of local photographers will begin their third #empty campaign, capturing and sharing Instagram images of one of Fort Worth’s most iconic buildings.
Users will be able to search and find the images using the #emptybasshall hashtag. The images will also be shared through Bass Hall’s Instagram feed @basshall
The photographers will go beyond the angels and painted ceilings to explore off-the-grid areas of Bass Hall, from underground tunnels to the belly of the orchestra pit; many of these areas have never before been photographed.
“You’ll see Bass Hall like you haven’t seen it before,” says Growald, who organized the event.
Inspired by a similar program at the Metropolitan Museum of Art in New York, Growald began the #empty project last year at The Modern Art Museum of Fort Worth, then mounted a second #empty project at The Amon Carter Museum of American Art.
The goals of the #emptybasshall initiative are to offer alternative and new perspectives of the downtown performing arts center and to showcase the works of participating photographers. A second #emptybasshall event is planned for July. For information on participating, please email Olaf Growald.