Greetings from New York! Performing Arts Fort Worth’s marketing team here with a report from day two of The Broadway League’s Spring Road Conference!
Yesterday’s marketing and press discussions were enlightening and engaging, as usual. And also as usual, there were plenty of surprises, starting with Tyne Daly and Bobby Steggert popping by to promote their play, MOTHERS AND SONS. When the two were talking about the differences between television and theater, Daly delivered the quote of the day: “Television reflects, theater leads.” And the crowd, as they say, went wild.
They went even wilder when cast members of the hit musical A GENTLEMEN’S GUIDE TO LOVE AND MURDER performed a hilarious five-minute version of the show, actor Jefferson Mays leading the way. A GENTLEMAN’S GUIDE is up for a whopping 10 Tony Awards this year.
Conference-goers then trekked to the stunning Gotham Hall for a lunchtime performance of BULLETS OVER BROADWAY, featuring show star Zack Braff.
With our friends from Dallas Summer Musicals by our sides, we’ve also seen a number of shows, including IF/THEN, PIPPIN and the visual stunner ROCKY. We don’t want to give away too much about ROCKY’s incredible production values, but let’s just say the last 10 minutes will have you floating on Cloud 9.
We loved the music-driven ONCE, the “magical” PIPPIN and the heartwarming CINDERELLA and are hoping to bring those shows to Bass Hall in an upcoming season.
We finished our night at a pizza party hosted by BOOK OF MORMON, another show we’d love to bring to Bass.