Spring Road Conference NYC: Day 3

Day three of The Broadway League’s Spring Road Conference started off yesterday with a “State of the Union” address and was followed up with an engaging conversation about making sure education and community outreach become part of the marketing mix when promoting touring Broadway shows. We had a great conversation with the producers of MEMPHIS on this topic so stay tuned as we start working on the promotional campaign for our February engagement!

Because there are Wednesday matinees, the conference wrapped early after lunch provided by the producers of JERSEY BOYS and JESUS CHRIST SUPERSTAR. During that lunch we were treated to live performances from the cast of both of these shows!

Philip Seymour Hoffman stars as Willy Loman in Arthur Miller’s DEATH OF A SALESMAN on Broadway. Photo by Brigitte Lacombe
Yesterday, we saw two great shows: Arthur Miller’s DEATH OF A SALESMAN, up for seven Tony Awards this year, and ONCE, which – with 11 Tony nominations – is this year’s most Tony-nominated show.

Starring Philip Seymour Hoffman and Andrew “My Spidey Sense is tingling” Garfield, DEATH OF A SALESMAN is what live theater is all about. Hoffman was amazing, as was the entire cast, which also includes Linda Emond; all gave powerful performances. That classic story is still very relevant today.

Cristin Milioti (left) and Steve Kazee in ONCE. Photo by Joan Marcus.
And then last night we had the opportunity to see the much talked-about new musical ONCE. If you’ve seen the 2006 movie, you’ll love this live stage adaptation and if you haven’t seen the movie, you will fall in love with it in the first five minutes! It’s an emotionally moving story with a music score that is fresh and reels you in with the first note of “Falling Slowly”. There are plans for a national tour to launch next year so maybe there will be a Fort Worth engagement at some point.

In addition to both of these shows, there was a pre-show reception hosted by GHOST THE MUSICAL and then Disney Theatricals hosted us for a post-show party that featured a live performance from Jeremy Jordan of NEWSIES. Yesterday was a big day for NEWSIES: Thanks to strong ticket sales, excellent reviews and eight Tony nominations, the show is now on an open-ended run.

Today is the final day of the conference, but we still have some great shows left to see, including GHOST THE MUSICAL, PETER AND THE STARCATCHERS and NICE WORK IF YOU CAN GET IT.

Until tomorrow…

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